Iburu Coffee
Iburu Coffee
A new e-commerce platform designed to support Kenyan coffee farmers by ensuring
fair pricing and promoting sustainable practices.
A new e-commerce platform designed to support Kenyan coffee farmers by ensuring
fair pricing and promoting sustainable practices.
Website
Website
Website
Website
E-commerce
E-commerce
E-commerce
E-commerce
Challenges
The previous website failed to engage users and create an emotional connection with the brand. It felt like a generic, transactional platform rather than an inviting space where users could learn about the farmers and their mission. The lack of a distinct identity and thoughtful storytelling meant that visitors had little reason to feel invested in the brand or the impact of their purchase.
The previous website failed to engage users and create an emotional connection with the brand. It felt like a generic, transactional platform rather than an inviting space where users could learn about the farmers and their mission. The lack of a distinct identity and thoughtful storytelling meant that visitors had little reason to feel invested in the brand or the impact of their purchase.
Solution
The redesign focused on deepening users’ connection with Iburu Coffee through storytelling, with new content created to build trust and promote transparency. The user research showed that people invest in stories, not just products — they want to see results, understand their coffee’s journey, and feel their purchase makes an impact. The new responsive website transforms a simple e-commerce platform into a window into the Iburu region, inviting users to not just buy coffee, but be part of its story.
The redesign focused on deepening users’ connection with Iburu Coffee through storytelling, with new content created to build trust and promote transparency. The user research showed that people invest in stories, not just products — they want to see results, understand their coffee’s journey, and feel their purchase makes an impact. The new responsive website transforms a simple e-commerce platform into a window into the Iburu region, inviting users to not just buy coffee, but be part of its story.
Key improvements included:
A shift from a purely transactional platform to an immersive brand experience, helping users understand who they are supporting with their purchase.
A refreshed visual language that better reflects the organization’s values.
A new content strategy that better answers the needs of the targeted audience.
Key improvements included:
A shift from a purely transactional platform to an immersive brand experience, helping users understand who they are supporting with their purchase.
A refreshed visual language that better reflects the organization’s values.
A new content strategy that better answers the needs of the targeted audience.
